Job Description

This range is provided by HYBE America. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $100,000.00/yr

Direct message the job poster from HYBE America

We are looking for a creative, analytical, strategic Senior Marketing Manager to lead HYBE Labels America (HLA) Marketing team. In an ever changing music and content industry, you will be establishing marketing strategies that focus on opportunities to discover new growth strategies for HLA artists and content. You will be responsible for creative ways to further engage with artists to build connections with their fans. You will have the opportunity to develop comprehensive go-to-market artist marketing and fan engagement strategies based on analytics and insights.

Who we are

HYBE innovates the music industry business model under the mission, We believe in music. HYBE strives for the world's best entertainment lifestyle platform company based on music. Content that leads global trends and fans who are our customers are the two pillars to our values, and we are committed to satisfying our customers by continuously improving our services with the highest standards. In October 2020, the company was listed on the KOSPI Market of Korea Exchange (KRX).

[Key Responsibilities & Accountabilities]

Artist/Label Marketing

• Establish mid and long term goals for artist marketing strategies: core target markets, competitive target
• Manage all aspects of artist and label marketing initiatives from conception to completion
• Oversee new market entry strategy and planning
• Oversee album promotion planning, asset management and operations
• Develop and manage budgets, timelines, and marketing resources
• Create innovative and compelling music and artist campaigns

Fandom Development

• Develop fan communication strategy to create an authentic and comprehensive artist-fan engagement aligned to artist values and company goals.
• Ideate and develop engaging content that resonates and builds connections with fans.
• Audience segmentation strategy for fan acquisition, retention, and prospecting

Research & Analytics

• Monitor and analysis of artist and music promotion
• Research and analyze fan engagement and fandom development
• Establish effective measurement framework and benchmark setting
• Establish, track, and measure KPI aligned to artist and company goals, objectives.

[Qualifications - Required]

• 3-5 years marketing experience in music, brand marketing
• Experience building, operating and executing large scale marketing programs
• Experience using data, analytics, and insights to measure effectiveness, reach, and impact
• Strong communication and presentation skills across a diverse group of stakeholders.
• Strong attention to detail
• Active and nimble learning ability
• Creative thinking that can turn unknown needs into opportunities
• Proactive and effective problem solving skills
• Taking initiatives for potential opportunities and risks
• Exceptional communication skill (written & verbal)
• Excellent business judgment, analytical, and decision-making skill
• Working collaboratively with people from diverse backgrounds

[Qualifications - Preferred/Optional]

• Developing and executing music and album release campaigns
• Experience in audience segmentation and development in music/entertainment industry
• Expertise across all digital platforms and channels pertaining to music and entertainment
• Expertise in music, culture industry and Gen Z/Alpha consumer market
• Passion and working knowledge in K-Pop and/or fandom

[Work environment]

• Working hours can vary depending on the project schedules
• Exposed to typical office environment conditions and noise levels
• There is an expectation that all HYBE members are to perform his or her responsibilities in a manner that supports HYBEs core values and actively contributes to delivering the best possible results for the whole of the HYBE business
• As ambassadors for the company, it is a requirement that all HYBE members present themselves in a professional manner that reflects positively on the organization and the premium contents and services we represent

This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be exhaustive, and can be modified at any time if requested by management.

HYBE provides equal employment opportunities to all applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression.

Salary Range: $90,000-$100,000/year

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Entertainment Providers

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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